# grace ai

> An AI fashion studio: software that fashion brands run themselves to create photorealistic still and moving visuals. Campaign imagery, lookbooks, e-commerce product shots and fashion video, made from the brand's own garments. Built by AI.Worx GmbH in Germany.

## What it is

grace ai is a software platform, not a photo service. A brand logs in, uploads its own garments, picks the model, the scene and the light, and creates the visuals itself. No brief, no casting, no shoot day, no location. The founders build the software; the customer operates the studio.

## What brands use it for

- On-model imagery from a flat lay, a packshot or a ghost-mannequin shot
- Campaign imagery and lookbooks for a whole collection
- Complete e-commerce sets: on-model, detail shots, flatlays, phantom shots
- Exclusive AI models that belong to one brand alone, so the face in the lookbook is the face in the ads
- The same model held identical across every look, scene and channel
- Motion for Reels, TikTok and stories, generated from a still that already exists
- Editing after the fact: background, light and styling stay changeable, the garment is never touched
- Upscaling to 11K for posters and billboards

## How it fits existing systems

- Bulk upload of a whole collection at once
- API in both directions: the brand's system pushes, or a scheduled check pulls what is new
- Custom endpoints built to the brand's spec
- Finished shots back into shop, PIM, DAM or file system

## Economics

- About 80 percent below a studio shoot with models, crew and logistics
- A finished visual in about 3 minutes
- A complete lookbook in about 24 hours

Pricing follows content volume and is quoted in a demo. No per-image price is published.

## Data handling and provenance

- Unreleased pieces move encrypted and are handled under GDPR: AI.Worx GmbH is an EU company
- Brand material stays with the brand. Nothing is shared, nothing is trained on, deleted means deleted
- Every export carries its C2PA content credentials

## Differentiators

- Built for fashion, not a general-purpose image generator: fabric, drape, seams, prints and logos hold up on a product page
- Consistency is the point: one model, one garment, across an entire collection and campaign
- Works from 3D samples, so visuals exist before the physical garment does

## Company

grace ai is a product of AI.Worx GmbH, Barbing near Regensburg, Germany (https://aiworx.ai). Managing director: Maximilian Glas. The team behind it: Max Glas (sales), Alex Djodat (communication and image), Ata Canpolat (engineering), Sebi Zorn (design, brand and product).

## Pages

- Home: https://gracefashion.ai
- Features: https://gracefashion.ai/features
- FAQ: https://gracefashion.ai/faq
- Blog: https://gracefashion.ai/blog
- Team and company: https://gracefashion.ai/team
- Book a demo: https://gracefashion.ai/book
- Imprint: https://gracefashion.ai/imprint
- Privacy policy: https://gracefashion.ai/dataprivacy

## Comparisons

- grace. vs. Botika: Which AI Fashion Photography Tool Fits Your Brand?: https://gracefashion.ai/blog/grace-vs-botika
- grace. vs. Nano Banana (Google Gemini): Generic AI Images vs. Fashion-Grade Visuals: https://gracefashion.ai/blog/grace-vs-nano-banana
- grace. vs. Graswald: Two Ways to Scale Fashion Imagery with AI: https://gracefashion.ai/blog/grace-vs-graswald

## Blog articles

- What Makes the "Best AI Tool for Fashion"? Your Ultimate Guide for 2026: https://gracefashion.ai/blog/best-ai-tool-for-fashion-guide
- What Are the Best AI Tools for Fashion on the Market? An Industry Overview: https://gracefashion.ai/blog/what-are-the-best-ai-tools-for-fashion
- Why an AI Tool for Fashion is Revolutionizing the Industry: https://gracefashion.ai/blog/ai-tool-for-fashion-revolution
- How AI is Revolutionizing Fashion Photography: https://gracefashion.ai/blog/ai-fashion-photography-revolution
- Maintaining Brand Identity in AI-Generated Visuals: https://gracefashion.ai/blog/brand-identity-ai-visuals
- From Concept to Lookbook in 24 Hours: https://gracefashion.ai/blog/lookbook-production-24-hours
- The Sustainability Case for AI Fashion Imagery: https://gracefashion.ai/blog/sustainability-ai-fashion
- Scaling E-Commerce Product Photography with AI: https://gracefashion.ai/blog/ecommerce-product-photography-scale
- The Art of Creative Direction in the AI Era: https://gracefashion.ai/blog/creative-direction-ai-era